Going Global: Building Your Successful Export Business
This two-day course is brought to you by:
September 26-27, 2024 | 8:00 AM – 5:00 PM
The CPE Center
10449 US Hwy 301 S., Statesboro, GA 30458
Join Georgia Southern University’s Division of Continuing and Professional Education and the University of Georgia’s Small Business Development Center International Trade Division for an intensive two-day course specifically designed for small business owners with gross revenue of $1-2 million looking to take their business global. This course will equip business owners with the essential knowledge and skills to excel in international markets. Our goal is to help small businesses confidently navigate the complexities of international trade.
Going Global Objectives
Expand your business horizons and unlock new growth opportunities in global markets. This course provides practical, actionable insights that you can immediately apply to your international business strategy. At Going Global, participants will:
- Identify Best Foreign Markets: Learn effective market research strategies to pinpoint the most lucrative international markets for your products or services.
- Respond to Foreign Inquiries: Master the art of handling inquiries from potential overseas customers professionally and effectively.
- Evaluate Prospects in Target Markets: Develop skills to assess and select the right business partners and customers in your chosen international markets.
- Ensure Payment from Export Sales: Gain insights into securing payments and managing financial transactions to mitigate risks in international trade.
Going Global Agenda
Thursday, September 26
Morning Agenda: 8:00-11:00 AM
Identifying Your Best Markets
- Introduction of SBDC and SBDC’s International Trade Division
- What to expect from this course
- Resources available to GA and US exporters
- “Wonderwipe” Case Study
- “Wonderwipe” S/W Analysis: Company
- “Wonderwipe” S/W Analysis: Product
- U.S. export controls
- “Wonderwipes” First Cut
- Identifying “Wonderwipes” HS code
- Review import and export statistics
- Researching target markets
- Market research resources
- Determine final target markets
Afternoon Agenda: 1:00-5:00 PM
Learning How to Respond to a Foreign Inquiry
- “Sanders Industries, Inc.” Case Study
- Costing worksheet
- Pricing & Costing
- Freight forwarders
- Cost variables
- Pro-Forma invoice/export quotation letter
- Incoterms 2000
Friday, September 27
Morning Agenda: 8:00-11:00 AM
Identifying and Evaluate Prospects in Your Target Market
- Identify Entry Strategies
- Entry Strategies: Distribution, “Wonderwipe” in Germany
- EMC versus ETC
- Entry Strategies: Marketing responsibilities to consider
- Selecting the channel of distribution
- Finding international partners/customers: Resources and online databases
- Preparing for an overseas trip
- Checklist for evaluating your potential partners
- Checking up on your potential partners
- Exporting marketing agreement
Afternoon Agenda: 1:00-5:00 PM
Make Sure You Get Paid from Your Export Sales
- Factors to consider
- Cross border risks
- The “Country File”
- Sources of information
- Transactional risks
- Terms of sale
- Basic terms of payment
- Cash in advance
- Open account
- Documentary collections
- Letter of Credit
Financial Assistance
- Financial Assistance: If you require financial assistance, explore Sallie Mae Funding
Georgia Southern University Continuing Ed – 001572-98
- Grant Opportunity: For businesses seeking grants to support export activities, visit Go Global GA.
Contact Us
For general information, contact:
Email: cpe@georgiasouthern.edu
Phone: 912-478-5555
For registration assistance, contact:
Email: ce-registrations@georgiasouthern.edu
Phone: 912-478-5551
In just two days, you will learn how to build a successful export business, so secure your spot today. Limited seats are available—register now to secure your spot!
Last updated: 11/8/2024
Contact Information
P.O. Box 8124
FAX: 912-478-0847
CPE Center
10449 US Hwy 301 S., Statesboro, GA 30458
912-478-5555
Armstrong Campus
13040 Abercorn St., Savannah, GA 31419
912-478-5555