hambuger-menu

Popular searches

Home > Guidelines and Resources > Acceptable Color Usage

Acceptable Color Usage

Web Colors

To meet web accessibility standards, text on the web must be in high contrast to its background (7:1 for body text, 4.5:1 for headings).

 

Body text:
#111111

 

White:
#ffffff

 

Off-White:
#f7f7f7

 

Gold fade:
#e9e4da
Alternative to gray for backgrounds and horizontal rules

 

Light Gray:
#e4e4e4
Used as horizontal rules between sections

 

Athletic Gray:
#a5acaf
Used sparingly as a highlight color

 

Navy:
#001344
Standard navy hexadecimal

 

Web Gold:
#B9832D
Standard gold hexadecimal

 

Gold:
#d9ac63
Used sparingly as a highlight color

 

Yellow:
#fcb116
Used sparingly as a highlight color

 

Rust:
#ba4f26
Used sparingly as a highlight color

 

Teal:
#00b5ad
Used sparingly as a highlight color

 

Green:
#009a4e
Used sparingly as a highlight color

Acceptable Color Combinations of Text on Color Backgrounds

It is paramount when editing your site that the text on the page has sufficient contrast to pass accessibility standards. Please see below for the acceptable colors of text on different background colors.

To test your own colors, you can use the WebAIM Contrast Checker.

Black Background – #111111

  • Body Text – #111111 – Unacceptable
  • White – #ffffff – Acceptable
  • Off-White – #f7f7f7 – Acceptable
  • Gold Fade – #e9e4da – Acceptable
  • Light Gray – #e4e4e4 – Acceptable
  • Athletic Gray – #a5acaf – Acceptable
  • Navy – #001344 – Unacceptable
  • Web Gold – #b9832d – Acceptable
  • Gold – #d9ac63 – Acceptable
  • Yellow – #fcb116 – Acceptable

White Background – #ffffff

This is the default background color on the website.

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Athletic Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Gold – #d9ac63 – Unacceptable
  • Web Gold – #b9832d – Acceptable
    • Web gold on white for use with large text only!
  • Yellow – #fcb116 – Unacceptable

Off-White Background – #f7f7f7

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Athletic Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Web Gold – #b9832d – Acceptable
    • Web gold on white for use with large text only!
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Gold Fade Background – #e9e4da

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Athletic Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Web Gold – #b9832d – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Light Gray Background – #e4e4e4

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Athletic Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Web Gold – #b9832d – Uncceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Gray Background – #a5acaf

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Athletic Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Web Gold – #b9832d – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Navy Background – #001344

  • Body Text – #111111 – Unacceptable
  • White – #ffffff – Acceptable
  • Off-White – #f7f7f7 – Acceptable
  • Gold Fade – #e9e4da – Acceptable
  • Light Gray – #e4e4e4 – Acceptable
  • Athletic Gray – #a5acaf – Acceptable
  • Navy – #001344 – Unacceptable
  • Web Gold – #b9832d – Acceptable
  • Gold – #d9ac63 – Acceptable
  • Yellow – #fcb116 – Acceptable

Web Gold Background – #b9832d

  • Body Text – #111111 – Unacceptable
  • White – #ffffff – Acceptable
  • Off-White – #f7f7f7 – Acceptable
  • Gold Fade – #e9e4da – Acceptable
  • Light Gray – #e4e4e4 – Acceptable
  • Athletic Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Unacceptable
  • Web Gold – #b9832d – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Gold Background – #d9ac63

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Web Gold – #b9832d – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Yellow Background – #fcb116

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Web Gold – #b9832d – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable

Teal Background – #00b5ad

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Aqua – #005d90 – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable
  • Teal – #00b5ad – Unacceptable
  • Green – #009a4e – Unacceptable
  • Rust – #ba4f26 – Unacceptable

Green Background – #009a4e

  • Body Text – #111111 – Acceptable
  • White – #ffffff – Unacceptable
  • Off-White – #f7f7f7 – Unacceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Acceptable
  • Aqua – #005d90 – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable
  • Teal – #00b5ad – Unacceptable
  • Green – #009a4e – Unacceptable
  • Rust – #ba4f26 – Unacceptable

Rust Background – #ba4f26

  • Body Text – #111111 – Unacceptable
  • White – #ffffff – Acceptable
  • Off-White – #f7f7f7 – Acceptable
  • Gold Fade – #e9e4da – Unacceptable
  • Light Gray – #e4e4e4 – Unacceptable
  • Gray – #a5acaf – Unacceptable
  • Navy – #001344 – Unacceptable
  • Aqua – #005d90 – Unacceptable
  • Gold – #d9ac63 – Unacceptable
  • Yellow – #fcb116 – Unacceptable
  • Teal – #00b5ad – Unacceptable
  • Green – #009a4e – Unacceptable
  • Rust – #ba4f26 – Unacceptable

Web Fonts

Before the launch of the new website, coming soon, the standard font stack on the website will continue to be Proxima Nova, sans-serif. Even though new brand items will use the new font stacks, the web font will not change until the website launch.

  • Standard font stack: Inter, sans-serif
    • This is the default font for the website.
  • Secondary font stack: Bitter, serif
    • Used sparingly for accent text.
Download Inter
Download Bitter

Web Logos

Download Web Logos

Last updated: 8/28/2024

Get In Touch With Us

Have questions? Need more info?

University Communications and Marketing
Georgia Southern University
P.O. Box 8055
Statesboro, GA 30460
Phone: 912-478-NEWS (6397)
Fax: 912-478-7746
Email: marketing@georgiasouthern.edu

Quick Needs

Business Cards, Name Badges
Order through Eagle Print Shop

Letterhead 
Word Template — print from your own printer, fill out your own contact information
Download the Word doc (Standard version)
Download the Word doc (Alternate version)
Updated August 2018

Formal Printed Letterhead
(on high-quality paper stock)
Price List
Order Form

University Events

University Communications and Marketing • P.O. Box 8055, Statesboro, GA 30460 • 912-478-6397

We shine a light on Eagle Nation by telling the stories that inspire our future leaders, empower our communities and engage our alumni.