Next event in the Entrepreneur Food for Thought Series
“Unfair Advantage: 10 Turbo‐Boosters for Writing that Gets Marketing Results”
The next event in ATDC Savannah’s and the Creative Coast’s Entrepreneur for Thought Series will take place November 15th, 11.30am-1.00pm, at the campus of Georgia Tech Savannah. Free lunch with be provided. Lynn Lilly (pictured left), Founder of The Lilly Group, will speak about “Unfair Advantage: 10 Turbo‐Boosters for Writing that Gets Marketing Results.”
About the Presentation:
How do you get more impact from your marketing efforts? Stronger writing! And here’s the good news: better words don’t cost any more than fat, empty, lazy ones. All it takes is a smarter approach when you sit down at the computer.
Whether you’re writing for ads, web banners, blogs, websites, direct mail, email marketing, or just a solid business letter, you’ll learn straightforward techniques you can apply to your communications:
– Ways to clear the clutter and spotlight the most powerful nugget of your message
– No-nonsense brainstorming techniques to help you say more with less
– Writing that builds brand while it persuades
– Tricks to getting your message read from start to finish
– Eliminating blind spots that sabotage messages
Powerful writing isn’t a mysterious creative gift. It’s a way of thinking anyone can learn.
About the Speaker:
Lynn Lilly is founder of The Lilly Group, an advertising and marketing communications consultancy. After two decades as Creative Director an 85-million-dollar agency in Cleveland, OH, she founded her firm to provide advertising, public relations, web writing, direct marketing, blogging, speech writing and other creative communication that delivers results. She serves clients in consumer goods, transportation, education, retail, banking, consumer goods and technology. Her clients include American Greetings, OfficeMax, GE, Dirt Devil, Progressive Insurance and PURELL.
To attend, please sign up at http://fftnov15.eventbrite.com by Tuesday, November 13, 2012
Posted in Events